Launch PR | 2013

News

16
Oct 2013
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LaunchOctober2013 final (no copy)

This month at Launch PR

Hello. It’s been a busy few weeks at Launch Towers. We’ve begun telling UK and international influencers about the rebirth of 68% proof Pernod Absinthe, banned the world over since 1915. We staged an energy summit at Launch for Lucozade Revive, and persuaded Metro to be our exclusive (editorial) media… Read more

10
Oct 2013
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New PRWeek goes monthly

Earlier this week, Johnny and I went to the relaunch of the new, monthly, PRWeek. As well as the free bubbly and industry hobnobbing (at the St Martin’s Lane Hotel), I was intrigued by this radical overhaul of a mag I spent many years on as features editor. I… Read more

19
Sep 2013
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BMFriedEgg

Sunny side up

I had breakfast this week with a very senior comms person, who’s based in Europe. He asked me what the current trends were in the UK agency landscape. As a member of the PRCA Council, I’ve been thinking about this a lot this year – and I think we… Read more

12
Aug 2013
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Sally

CSR expert, project management guru, owner of a Staffie

12
Aug 2013
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Rachel

Rachel comes from a television background, and declares her two big loves in life as Dolly Parton and greetings cards

24
Jul 2013
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Naomi Blog

Team Faber-ulous bring Christmas to The Savoy in July

The Faber-Castell team at Launch PR took to the Savoy yesterday to show off the beautiful range of pens and pencils from Faber-Castell launching in time for Christmas. The event was a fantastic success and the whole team are looking forward to seeing coverage for the new products start… Read more

01
Jul 2013
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work-experience

My Week at Launch PR by Zack Silver

Following a week of work experience at Launch PR I thought I would reflect briefly on what has been a truly interesting and valuable time for me. Waking up on Monday morning (I must add – at a much earlier time than I am used to during my university… Read more

07
Jun 2013
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Get it while it’s hot

The unveiling of #guardiancoffee caused a flutter of excitement  – and I’d imagine both the title itself and supplier Nude Espresso must be pleased with the coverage its soft launch generated. Forking out for a “data driven coffee shop” in trendy Shoreditch was certainly a bold move for an… Read more

08
May 2013
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Everyday Office Heroes – Revive From Lucozade

We recently started working with GSK on a project to promote Revive from Lucozade, and we are very pleased to share some of the first fruits of the campaign with you – It’s Everyday Office Heroes, presented by Alex Zane, and starring certain members of the Launch team. The… Read more

25
Apr 2013
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Launch “Bounce” to victory

Competition – it’s a word that some people shy away from, and for other people it unleashes a crazy determination to succeed. At Launch, I’m proud to say every single one of us fall into the latter category – something that was clearly demonstrated at a recent Launch Social!… Read more

03
Apr 2013
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Image for blog - JP

TV Grows Up – High Brow Telly and the Potential for PR

There seems to be a set list on Monday morning office conversations – starting with “How was your weekend?”, and then the traditional comment on the unseasonable weather, that shock decision made against Man U and, increasingly, “did you see the latest episode of [insert new moody Scandanavian crime… Read more

28
Mar 2013
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LW

Scramble for eggs

Ahead of the Easter break, it is somewhat of a tradition at Launch to have an annual Easter egg hunt, which is always fiercely competitive. Today saw this year’s hunt around Launch Towers and everyone was definitely in the mood for some chocolate treats to fill their afternoons with…. Read more

27
Mar 2013
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Bald is beautiful

The Always On Era Of Consumption

In my role as Launch’s social media lead, I spend a lot of time reading up on the latest thinking and trends across the digital landscape. There are so many great publications and great writers out there, you are almost spoiled for choice.  And while it is highly informative… Read more

07
Mar 2013
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Blog1

Writing For Social Media

School is a weird place, teachers are weird people. They appear to be promoting intellectual freedom, but they’re not, are they? They want us all in academic captivity.  For example, I took English at school, and I remember my English teacher showing me a syllabus and telling me ‘You… Read more

20
Feb 2013
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Watch The Birdie

PR is as much about pictures as it is about words. A good PR should at least understand the basics of what makes a good picture and the conditions that will be conducive to – or stand in the way of – good shots. All PRs should also be… Read more

19
Feb 2013
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we mean business

As you will have noticed by now, Launch has a new look, and I won’t lie, one of my favourite parts of this new look is our new business cards. Our new designs (see below) feature our name on the back, something I don’t think I’ll get bored of… Read more

12
Feb 2013
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Launch Group becomes Launch PR

Today, Launch Group becomes Launch PR. Just over a decade ago we started out in life as an agency called … Launch PR.  But we decided to switch to Launch Group about six years ago to reflect our growing ‘all-channel’ capability across media relations, digital and experiential. Now, we’re… Read more

06
Feb 2013
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SwdeBlog2

Sweden does Fashion Forward

With Stockholm Fashion Week 2013 coming to an end, I’d like to look back at some of the Swedish fashion scene’s main strengths, especially as a number of Scandinavian designers will be unveiled at Somerset House during London Fashion week later this month. With more than 40 Scandinavian labels… Read more

06
Feb 2013
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Megan Fox, November 2012

What Megan Fox teaches us about the lifestyle media (and leprechauns)

It’s only January, but ‘year in review’ writers should be taking note of the public evisceration of Stephen Marche’s atrocious interview with Megan Fox in Esquire. It’s the first big ‘media’ story of the year. If you haven’t read it (and be warned, it will make your brain want to claw… Read more

06
Feb 2013
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Starbucks

What does 2013 have in store for social media and digital?

This time last year, in a short video blog called Launch TV, I made some predictions of what I thought was going to be big in the world of digital in 2012. I also predicted that I would look back on my thoughts and see I was hilariously wrong, but… Read more

01
Feb 2013
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Virgin Holidays

01
Feb 2013
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GSK

01
Feb 2013
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A Year In Review

It is my anniversary. Well, my anniversary month. Joyeux Anniversaire I hear you cry in French; Gefeliciteerd met uw jubileum, no, thanks to you my Dutch friend; شادی کی سالگرہ مبارک I picked up in a register of Hindustani. So what am I celebrating? What has caused such vocal, international, congratulation…. Read more

28
Jan 2013
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Joseph

Joe sounds like Pavarotti when he sings Happy Birthday.  On balance, it’s a good thing.  Just.

23
Jan 2013
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Lucozade Revive Logo 2

Lucozade Revive

23
Jan 2013
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Castrol Logo

Castrol

22
Jan 2013
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Absinthe

Pernod Absinthe

07
Jan 2013
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Walt Disney World Resort

07
Jan 2013
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Tesco