Shopping is in Launch’s DNA. Window shopping, summer discounts, January sales – you name it. We’re obsessed about everything from the shop floor to the retail detail of Christmas trading reports.
Virgin Holidays always needs a spike of customer awareness just after Christmas, to encourage people to book their Summer break early. To boost footfall at its high street outlets in 2014 we conceptualised a picture stunt that turned swimwear-clad models into human billboards spelling out #TANUARY – the strapline from the 2014 January sale. The models were joined by Olympic swimmer Mark Foster and dispatched to high streets in London, Manchester and Glasgow, resulting in stand-out national and regional coverage. More importantly, Virgin Holidays saw the biggest spike in sales for a January promotion to date.
Top accountancy firm BDO set us a different comms challenge. Two years ago it asked us to turn its proprietary high street sales data into a national story, which we’ve done ever since. But not only have we been able to generate significant coverage across the business pages of the nationals every four weeks, but the BDO High Street Sales Tracker is now something retail journalists rely on to provide them with a bellwether for consumer spending.
Faber-Castell pens are arguably the best in the world but recognition in the UK has been low – and competition sky high. Over 12 months we’ve generated 107 pieces of coverage for the brand in titles such as the Financial Times and Vogue. At the 2014 PR summit in Stein, Launch PR was recognised as the best performing PR agency in Europe, based on quality and message of coverage