Launch PR | 2014

News

09
Dec 2014
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sorry-ma-n_3943034

The hardest word

When something goes wrong, we apologise, right? It’s something fundamental to our psyche and the reason we get righteously angry when someone fails to acknowledge an otherwise small misdemeanour (someone accidentally let a door slam into you and didn’t acknowledge it? What a d*ck!!!). But when it comes to… Read more

14
Nov 2014
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PR industry sees ‘sweetie’ get smarter

According to a recent PRCA survey, our industry in the 1990s was seen as ‘stunt-driven’; ‘unsophisticated’, ‘reactive’, ‘luvvy’, ‘glamour’, ‘spin’, ‘slow’, ‘intoxicating’, ‘fluffy’, ‘young’, ‘tactical’, ‘alcoholic’, ‘siloed’, ‘parvenu’ and ‘boozy’. When I walked into the office in the (late) nineties, suited and booted on my first day as a… Read more

30
Oct 2014
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pump

UK creeping up on US when it comes to Halloween

October 31st, the spookiest day of the year, Children (and adults) across the world will step out in ghoulish garms and fabulous face paints to embrace Halloween. Americans who, by the first decade of the 20th century, were celebrating coast to coast, have stood at the forefront of Halloween festivities,… Read more

17
Oct 2014
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apple watch

Wearable tech, will you be wearing it this year?

In the run up to Apple’s big launch into the wearable tech sector, I worked on an interesting project with leading law firm Osborne Clark to reveal how consumers really feel about this new tech/fashion forward thinking – and I was really surprised by what we found. In partnership… Read more

10
Oct 2014
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paella

Dining out – in the street

We like to think we’re a bunch of foodies here at Launch; we certainly love Food and Drink PR. Which is why, when the Rupert Street food market sets up every Friday, there’s a buzz at lunch-time. The possibilities are almost endless, or certainly span the street. Fancy pulled… Read more

16
Sep 2014
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Juliet

JULIET CAMERON JOINS US

A big welcome to Juliet Cameron, who has joined us as Director of Brand PR. Joining from Octopus Group’s consumer brand agency Union Street, which she headed up, Juliet takes responsibility for Launch’s brand offer, with clients ranging from BP to Zurich, to hotel group, glh. Her move was… Read more

15
Sep 2014
RBL and Ashridge 1

A trip to Ashridge Nurseries

As part of our involvement with The Royal British Legion’s latest national campaign, Centenary Gardens, I recently had the pleasure of visiting Ashridge Nurseries in Castle Cary, Somerset, to organise some photography and a spot of filming.  Plants and picturesque scenery provided the theme of the trip,  from overflowing pots… Read more

18
Aug 2014
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SoP

Ampleforth on Songs of Praise

Sometimes PR can be a long game, which is why it was so gratifying to see Ampleforth on Songs of Praise last Sunday. This was an opportunity we set up months ago, a carefully orchestrated bit of media relations that involved negotiations with producers to ensure Ampleforth Abbey and… Read more

11
Jul 2014
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BC-PR-pic

What’s in a name?

PRWeek ed-in-chief Danny Rogers wrote this week of “The death of PR agencies – as we know them”. A controversial view, but Danny speaks from a position of authority. He was PRWeek ed for many years (and my boss when I worked there), and is editor-in-chief of Haymarket’s marketing… Read more

29
May 2014
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Bloomin’ lovely at the Chelsea Flower Show

Last Tuesday I was lucky enough to spend the afternoon rubbing shoulders with the glitterati of the Chelsea Flower Show. Part pleasure, part fact-finding mission for our eBay account, it was a fantastic afternoon that started with a tour of the Kensington Roof Gardens (and a chat with Richard… Read more

16
May 2014
Hands

Project management – managed

I’ve just come back from an introduction to project management course from the PRCA, kindly hosted by Havas PR. It was great to meet some colourful characters from other agencies and companies, and hear how they work. The range of experience in the room was huge. One person worked in… Read more

09
May 2014
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John-Humphrys-007

Today’s lesson – John Humphrys and good communication

“Protecting the greenbelt is one of Labour’s proudest achievements, and we’re determined to build on it”. Good communication was the topic for discussion at one of the London Business Forum’s excellent events last week, where Rachel and I were lucky enough to join an audience with John Humphrys – the… Read more

07
May 2014
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packing_box_2_l

Clutter

I spent my Bank Holiday packing up the house.  Packing has to be one of my least favourite pastimes, along with maybe, queuing.  Logistics, boxes, tape, years of collecting stuff you never use (anyone in need of a Land Rover roof rack, tables or cupboards, just let me know),… Read more

06
May 2014
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Restaurant-Guide-cover---cr_1

Soho = food heaven

Tatler’s Restaurant Guide hitting my doormat really bought it home to me that Soho is ‘food heaven’ these days. We can’t even walk out the door before we’re faced with a mouth-watering menu of options. At Launch Towers, scents from Bocca di Lupo next door transport us from Archer… Read more

09
Apr 2014
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mailers image

Olympians, sparkly poppies and llamas

I recently celebrated my fourth anniversary at Launch PR, and it is amazing to look back at what I’ve done since arriving here for a work experience placement back in 2010. In this time, I have been lucky enough to work on some incredible PR campaigns. I’ve worked with… Read more

28
Mar 2014
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BBC3

Public service broadcasting?

As I write this, the Change.org petition to ‘save BBC3’ from being removed from our TV screens and turned into an exclusively online channel has hit over 210,000 signatures. Don’t get me wrong; I’m not against the principle of online TV. Despite the excellent points made recently by my… Read more

21
Mar 2014
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tom-cleverley-manchester-united

Times aren’t chang(.org)ing

“Tom Cleverley, owner of 13 England caps, six more than Ross Barkley, Adam Lallana and Leon Osman combined, has been regularly selected by Roy Hodgson in his squads without possessing any genuine qualities whatsoever.” This is the gambit to an online petition calling for Tom Cleverley to be banned… Read more

05
Mar 2014
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new job

Time for a new job?

Are you a lively, accountable and hardworking account assistant (with a minimum 6 months continuous experience) who wants the chance to grow their career at a fast-paced, multi-award winning, entrepreneurial PR agency based in Soho? Does getting coverage (traditional and non-traditional) for a range of brands and businesses get… Read more

13
Feb 2014
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Niki Wheeler talks media relations in the digital era on PRCA TV

Our very own Niki Wheeler appeared on PRCATV to talk about the changing face of media relations. “We’re talking about the importance of really researching who you’re targeting, the importance of engaging with journalists, particularly in this age of multi-channel content. Journalist need to be generalists, there’s more pressure… Read more

07
Jan 2014
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Launch_Jan 2014_master (no copy)

December 2013 – Holidays, high street and high fashion

There were no New Year media blues at Launch PR (holiday, what holiday?!), as our project mind set delivered for several clients over the festive period. Our #Tanuary campaign for Virgin Holidays broke on 2 Jan. A combination of brave models, precise stencilling and red hot media relations helped… Read more