Launch PR | 2015

News

15
Dec 2015
by
tumblr_npqzaiQfVR1s9ab4to1_500

The Gif that keeps on Giffing

Will we look back at 2015 as the year of the GIF? While they’re not new (the GIF as we know it was developed by CompuServe in 1987), the sheer volume of GIFs in the world has now reached staggering proportions and their proliferation in branding and popular culture has the feel of… Read more

19
Nov 2015
by
nick_summly_wide-aa813be72bbc16f2e943806ee207ed967d28b4c4-s900-c85

Young millionaires

The Drum reported recently that, “a rise in young UK millionaires is being credited in part to the growing band of emerging entrepreneurs launching startups from their bedrooms.” The story was based on HM Revenue & Customs figures showing the number of young millionaires in the UK rose 6 per cent in… Read more

28
Sep 2015
by
Geocaching

X marks the spot

It’s been around since 2000, but geocaching seems to be finally coming of age. If you don’t know what it is, think treasure hunt for the digital age.  You get a digital map in the form of a GPS code or directions on a Geocaching app, and follow the clues to track… Read more

14
Sep 2015
by
pizza-delivery-drones

2015 – the year of the drone?

If 2014 was all about wearable tech, 2015 seems to be all about drones. As drones continue to permeate mainstream culture, culture in turn adapts to accommodate their presence. In all aspects of life we’re making the most of the advantages these digital spectators have over their terrestrial equivalent –… Read more

21
Aug 2015
by
esme-201508171215203261-20150819094617497

When is a case study not a case study?

Last week the Press Association apologised to, and refunded, a number of national newspapers after PRWeek spotted that the subject of one of its ‘real life’ features was in fact an employee of a PR firm representing the product it endorsed. PRWeek ran an interesting analysis of the story, canvassing… Read more

24
Jun 2015
by
Taylor-Swift-1940x720-v2

Making music (well, streaming it actually)

Just under a week before the launch of Apple Music It’s difficult to know whether the global entertainment giant is quietly cursing Taylor Swift, or secretly delighted with her. On the one hand, she seems to have forced Apple into a rare climb-down, potentially showing a chink in its all-powerful armour… Read more

09
Jun 2015
by
jobs

Top of the class of 2015? How to ‘apply’ yourself

So, classes have finished and it’s time to start applying for jobs. So far, your life has been pretty well mapped out.  School (probably some good grades), gap year (for the lucky ones), college (for many, a blast) or a job in a totally unrelated industry. But the PR… Read more

27
May 2015
by
fortune-teller

Update on the Launch crystal ball

At the end of last year, we made 15 predictions for 2015. Halfway through the year, here’s how we’re doing so far… Crystal clear… Insects are becoming a regular feature on menus Chelsea won the Premier league Boris won a seat – Nigel didn’t Nothing has yet trumped a great… Read more

22
May 2015
by
DarceyBussell close up resized

IT ENDED WITH A KISS #KissforVEDay

It’s been a busy month at Launch PR. We’ve recently been appointed by Hyundai and Swiss International Airlines (SWISS). And despite the inclement weather, we’ve been spreading a little sunshine, promoting the 70th anniversary of VE Day for The Royal British Legion. World renowned photographer Rich Hardcastle helped us… Read more

13
May 2015
by
SWI012535I

Swiss success for Launch

Swiss International Air Lines (SWISS) has appointed Launch PR to help raise awareness of the brand in the UK. The outcome of a pitch in April, sees Launch start work immediately on a UK brand and press office programme for Switzerland’s national airline, focusing on the quality of the… Read more

21
Apr 2015
by
laura's blog

‘Big Brother’ is watching you

One of the big benefits of working at Launch PR is that we get to work across a broad spectrum of clients – from charity to consumer, corporate to crisis. One day is never the same as the next. I came from a consumer PR background, but I’ve had the chance to… Read more

26
Mar 2015
by
chemistry-pictures

Dos and don’ts of chemistry meetings

You suss each other out online. Maybe you have a coy call or two. Then you get together and show off your best side while working out whether the other party would embarrass you in front of your mum. If it wasn’t in a business setting, a ‘chemistry meeting’… Read more

19
Mar 2015
by
spongebob

Running the rule over creativity

I sat next to one of Burberry’s top ‘interior architects’ at lunch recently.  He’s a European high flyer, well connected and reports directly to the main man. After being less than favourable about his own country (France!), we soon got in to a roundtable discussion about creativity – and… Read more

12
Mar 2015
by
Druids+Celebrate+Spring+Equinox+Stonehenge+5m7gr6Vem5gl

Spring – not just for druids

A client who has a way with words (many of ours do) recently told me that he’d be free for a working lunch after the ‘vernal equinox’. I now understand that he means any time from March 20th, the first day of spring in the Northern Hemisphere that inspires… Read more

27
Feb 2015
by
zoella_3118685b

The rise and rise of Vloggers

Excluding a few million 15-21 year olds who are regular YouTube subscribers, for many of us (slightly older  types), 2014 was the year when we first heard the word  ‘vlogger’ and the names Zoella and Alfie Deyes.  But, with nine million subscribers between them, this power couple – who are actually going… Read more

12
Feb 2015
by
Lego

Fifty Shades and duct tape – Valentine’s 2015

Valentine’s Day hype is well and truly upon us. Everywhere we look there are red hearts and cute teddy bears.  However is it really  just ‘a load of hype’? Has ‘love’ vanished from our much loved Valentine’s? Hopefully not judging by this ad for Hallmark in America where loved up couples were asked… Read more

06
Feb 2015
by
Cannes Lions 59th International Festival of Creativity - The Twitter Seminar

A sneaky leak

Twitter boss Dick Costolo was in the news this week when his internal memo admitting trolls were costing Twitter users was published by The Verge. Far from being a PR disaster, this actually became something of a good story for Twitter. It has certainly worked out better than Tinder… Read more

30
Jan 2015
by
Jarndyce

My trip to the Jarndyce

As a professional PR it is crucial I am always ‘on’, it is mandated by the modern industry. I always have my phone in hand, portable WiFi in backpack and laptop on. That said, I made the decision in 2015 to have a ‘screen amnesty’ for an hour every… Read more

23
Jan 2015
by
IMG_6071

Lucy

Lucy is the easiest tea round ever – a cup of hot water will do her nicely. Now on her second stint at Launch

23
Jan 2015
by
Roy

Paddy Power: the offensive force for good

I love Paddy Power. There I said it. I love everything about it. It is like a company that have only employed Bernard Mannings. They are offensive, in your face, controversial, irreverent; and yet continue construct some of the most compelling marketing narratives today. Let’s have a look back… Read more