Blue Storytelling

Blue Storytelling

Klein_Blue_Composition_1959I enjoyed working between Christmas and New Year.  Some needed peace and quiet – and time to partially analyse the endless reviews of 2015.  This one caught my eye – from the beeb’s Magazine – about their most ‘unusual stories’ from 2015.  To save you a job, I’ve whittled their 100 down to 25.

One in 10 of Britain’s train carriages still flush toilet waste straight on to the railway tracks.

Jamaica, Colombia and Saint Lucia are the only countries in the world where a woman is more likely to be a boss than a man.

Buzz Aldrin claimed $33.31 in travel expenses connected to his trip to the moon.

Roughly 56% of average monthly earnings in Malawi are spent on mobile phone charges, compared with about 0.11% in Macau, China.

It’s possible to trick the brain into thinking it can hear Mariah Carey sing All I Want For Christmas Is You.

At Hotel Football, run by ex-Manchester United players, Gary Neville is represented in the bathroom by blackcurrant-extract shampoo while brother Phil is a bar of soap.

Vicars and priests have the highest job satisfaction of all UK workers.

Boston in Lincolnshire is one of the most neurotic places in Great Britain while Orkney is one of the least.

Breaking Bad is the show people most often lie about having watched.

People who swear have larger vocabularies.

There is little international trade in onions – about 90% are consumed in their country of origin.

Larry King tweets by calling a dedicated voicemail, which is listened to by an assistant who then transcribes his thought to Twitter.

The world’s favourite colour is blue.

Drug dealers in Marseille offer loyalty cards.

The worst times to drink coffee are between 08:00-09:00, 12:00-13:00 and 17:30-18:30. The best is about an hour after waking up, regardless of the time.

Oliver Cromwell supposedly called the Magna Carta the “Magna Farta” – he didn’t like it.

The word “twerk” dates back to 1820.

UK officials discussed plans to relocate the entire 5.5 million population of Hong Kong to Northern Ireland in 1983.

Minions are all male because their creator believed they were too stupid to be female.

Nando’s is one of the biggest buyers of contemporary South African art.

A baby is born on its predicted due date just 4% of the time.

People who like their coffee black are more likely to be psychopaths.

Men with beards have a greater tendency to hold sexist attitudes than their clean-shaven counterparts.

Footballers have worse teeth than the general population.

Text messages that end with a full stop are seen to be less sincere than those that don’t.

As you may also know, along with being the world’s favourite colour, blue is the colour most associated with creativity.  And in 2016, creative story telling will feature stronger in PR, than ever before – with the emphasis on ‘creative’. This is largely due to truly channel neutral, integrated comms and content for sure, but also because it’s PR’s natural domain.  Spot the creative stories above, driven by PR.   There are several – and expect to see much more in 2016.

And if you’re after a real dollop of creative genius this month, make sure you’ve got your tickets to The Creative Shootout in London on 21st January available here.  Creative storytelling like you’ve never seen before, from some of the best agencies in the industry.  For Unicef UK.

I’m feeling blue this month, but in a thoroughly good way.

This post is in: Launch life, News