Launch PR | Alex

30
Mar 2017
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Behind the scenes at Silverstone Classic

eBay’s amazing Restoration Live experience at the Silverstone Classic sees a vintage car restored in just three days in front of the Classic’s huge audience of car enthusiasts. But the build-up and planning goes on all year, and a key moment is the Silverstone Classic media day. The media day… Read more

29
Sep 2016
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retail-report-final

Retail Detial

22
Sep 2016
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adidas

The hunt is on

PRWeek ran an interesting piece recently on brands sending people on Snapchat ‘scavenger hunts’. Scavenger hunts are what Americans call treasure hunts, which gives you a clue as to where these campaigns are appearing. Because you’re probably reading this in the UK, you’ll have missed the chance to stumble across these campaigns organically, so here’s… Read more

12
Jul 2016
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Thistle Hotels - WiFi Shoot - London, Britain  - 31 Jan 2014

glh Hotels

“Whether it’s a new hotel launch, a brand campaign, a stunt or an on-going press office, Launch has an exceptional, personable team – that always delivers.” Jeff Baars, Marketing Operations Director, glh Hotels

12
Jul 2016
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Virgin

“Launch are focused, energetic and great to have alongside.” Jackie McQuillan, Virgin 

10
May 2016
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cityam

You can’t beat a front page splash

Sometimes, you just can’t beat the feeling of getting a client on the front page of a major newspaper. So seeing BDO land on the front page of City AM this month was particularly satisfying. As well as the splash, we hit 10 nationals and three major newswires with a story about the… Read more

11
Mar 2016
by
spongebob

Come and work for us

Due to some fantastic wins and brilliant organic growth, brand PR agency we are looking for a highly motivated  Consumer Account Executive (minimum 6-12 months experience). Must have excellent media relations skills with a growing book of contacts, as well as be familiar with social and digital comms, and be… Read more

08
Feb 2016
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Done in a day – the inaugural Creative Shootout final

In January we saw Mischief PR triumph at the live Final of the first ever Creative Shootout, winning the title of the UK’s most creative PR team. The Creative Shootout is of course the new format creativity competition for the marketing industry founded by our own founder and CEO, Johnny. Designed to… Read more

15
Dec 2015
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The Gif that keeps on Giffing

Will we look back at 2015 as the year of the GIF? While they’re not new (the GIF as we know it was developed by CompuServe in 1987), the sheer volume of GIFs in the world has now reached staggering proportions and their proliferation in branding and popular culture has the feel of… Read more

28
Sep 2015
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Geocaching

X marks the spot

It’s been around since 2000, but geocaching seems to be finally coming of age. If you don’t know what it is, think treasure hunt for the digital age.  You get a digital map in the form of a GPS code or directions on a Geocaching app, and follow the clues to track… Read more

21
Aug 2015
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When is a case study not a case study?

Last week the Press Association apologised to, and refunded, a number of national newspapers after PRWeek spotted that the subject of one of its ‘real life’ features was in fact an employee of a PR firm representing the product it endorsed. PRWeek ran an interesting analysis of the story, canvassing… Read more

24
Jun 2015
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Taylor-Swift-1940x720-v2

Making music (well, streaming it actually)

Just under a week before the launch of Apple Music It’s difficult to know whether the global entertainment giant is quietly cursing Taylor Swift, or secretly delighted with her. On the one hand, she seems to have forced Apple into a rare climb-down, potentially showing a chink in its all-powerful armour… Read more

27
May 2015
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fortune-teller

Update on the Launch crystal ball

At the end of last year, we made 15 predictions for 2015. Halfway through the year, here’s how we’re doing so far… Crystal clear… Insects are becoming a regular feature on menus Chelsea won the Premier league Boris won a seat – Nigel didn’t Nothing has yet trumped a great… Read more

13
May 2015
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Swiss success for Launch

Swiss International Air Lines (SWISS) has appointed Launch PR to help raise awareness of the brand in the UK. The outcome of a pitch in April, sees Launch start work immediately on a UK brand and press office programme for Switzerland’s national airline, focusing on the quality of the… Read more

26
Mar 2015
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chemistry-pictures

Dos and don’ts of chemistry meetings

You suss each other out online. Maybe you have a coy call or two. Then you get together and show off your best side while working out whether the other party would embarrass you in front of your mum. If it wasn’t in a business setting, a ‘chemistry meeting’… Read more

06
Feb 2015
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Cannes Lions 59th International Festival of Creativity - The Twitter Seminar

A sneaky leak

Twitter boss Dick Costolo was in the news this week when his internal memo admitting trolls were costing Twitter users was published by The Verge. Far from being a PR disaster, this actually became something of a good story for Twitter. It has certainly worked out better than Tinder… Read more

09
Dec 2014
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The hardest word

When something goes wrong, we apologise, right? It’s something fundamental to our psyche and the reason we get righteously angry when someone fails to acknowledge an otherwise small misdemeanour (someone accidentally let a door slam into you and didn’t acknowledge it? What a d*ck!!!). But when it comes to… Read more

16
Sep 2014
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Juliet

JULIET CAMERON JOINS US

A big welcome to Juliet Cameron, who has joined us as Director of Brand PR. Joining from Octopus Group’s consumer brand agency Union Street, which she headed up, Juliet takes responsibility for Launch’s brand offer, with clients ranging from BP to Zurich, to hotel group, glh. Her move was… Read more

18
Aug 2014
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SoP

Ampleforth on Songs of Praise

Sometimes PR can be a long game, which is why it was so gratifying to see Ampleforth on Songs of Praise last Sunday. This was an opportunity we set up months ago, a carefully orchestrated bit of media relations that involved negotiations with producers to ensure Ampleforth Abbey and… Read more

11
Jul 2014
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BC-PR-pic

What’s in a name?

PRWeek ed-in-chief Danny Rogers wrote this week of “The death of PR agencies – as we know them”. A controversial view, but Danny speaks from a position of authority. He was PRWeek ed for many years (and my boss when I worked there), and is editor-in-chief of Haymarket’s marketing… Read more

28
Mar 2014
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BBC3

Public service broadcasting?

As I write this, the Change.org petition to ‘save BBC3’ from being removed from our TV screens and turned into an exclusively online channel has hit over 210,000 signatures. Don’t get me wrong; I’m not against the principle of online TV. Despite the excellent points made recently by my… Read more

05
Mar 2014
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new job

Time for a new job?

Are you a lively, accountable and hardworking account assistant (with a minimum 6 months continuous experience) who wants the chance to grow their career at a fast-paced, multi-award winning, entrepreneurial PR agency based in Soho? Does getting coverage (traditional and non-traditional) for a range of brands and businesses get… Read more

13
Feb 2014
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Niki Wheeler talks media relations in the digital era on PRCA TV

Our very own Niki Wheeler appeared on PRCATV to talk about the changing face of media relations. “We’re talking about the importance of really researching who you’re targeting, the importance of engaging with journalists, particularly in this age of multi-channel content. Journalist need to be generalists, there’s more pressure… Read more

07
Jan 2014
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Launch_Jan 2014_master (no copy)

December 2013 – Holidays, high street and high fashion

There were no New Year media blues at Launch PR (holiday, what holiday?!), as our project mind set delivered for several clients over the festive period. Our #Tanuary campaign for Virgin Holidays broke on 2 Jan. A combination of brave models, precise stencilling and red hot media relations helped… Read more

10
Oct 2013
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photo

New PRWeek goes monthly

Earlier this week, Johnny and I went to the relaunch of the new, monthly, PRWeek. As well as the free bubbly and industry hobnobbing (at the St Martin’s Lane Hotel), I was intrigued by this radical overhaul of a mag I spent many years on as features editor. I… Read more

20
Feb 2013
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Watch The Birdie

PR is as much about pictures as it is about words. A good PR should at least understand the basics of what makes a good picture and the conditions that will be conducive to – or stand in the way of – good shots. All PRs should also be… Read more

06
Feb 2013
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Megan Fox, November 2012

What Megan Fox teaches us about the lifestyle media (and leprechauns)

It’s only January, but ‘year in review’ writers should be taking note of the public evisceration of Stephen Marche’s atrocious interview with Megan Fox in Esquire. It’s the first big ‘media’ story of the year. If you haven’t read it (and be warned, it will make your brain want to claw… Read more

30
Jan 2013
by
Henderson Road, SW18

Douglas & Gordon

“If you’re after ambitious, results driven and passionate counsel and work, Launch is your agency.  I’ve been really impressed with the profile raising work they’re doing for D&G under my new tenure as CEO.” James Evans, CEO, Douglas & Gordon