Launch PR | Johnny

Aug 2016
love pr

Do you need to love your work?

This is a reproduced version of a piece that appeared originally on PRmoment. We ‘work’ around 260 days a year.  Or about 2,000 hours.  Quite a lot isn’t it?  And presented like that, well, it seems a bit depressing. And we all know about the supposed ‘work/life balance’.  The apparent… Read more

Jul 2016
giphy (1)

Creativity in communications – nature or nurture?

This is a reproduced version of an interview that appeared originally on PRmoment.   I recently caught up with Launch PR founder Johnny Pitt to talk about what it takes to be creative in PR. Is it nature or nurture?  What makes some people more creative than others? Both.  100%. … Read more

Jan 2016

Blue Storytelling

I enjoyed working between Christmas and New Year.  Some needed peace and quiet – and time to partially analyse the endless reviews of 2015.  This one caught my eye – from the beeb’s Magazine – about their most ‘unusual stories’ from 2015.  To save you a job, I’ve whittled… Read more

Mar 2015

Running the rule over creativity

I sat next to one of Burberry’s top ‘interior architects’ at lunch recently.  He’s a European high flyer, well connected and reports directly to the main man. After being less than favourable about his own country (France!), we soon got in to a roundtable discussion about creativity – and… Read more

May 2014


I spent my Bank Holiday packing up the house.  Packing has to be one of my least favourite pastimes, along with maybe, queuing.  Logistics, boxes, tape, years of collecting stuff you never use (anyone in need of a Land Rover roof rack, tables or cupboards, just let me know),… Read more

Sep 2013

Sunny side up

I had breakfast this week with a very senior comms person, who’s based in Europe. He asked me what the current trends were in the UK agency landscape. As a member of the PRCA Council, I’ve been thinking about this a lot this year – and I think we… Read more

Feb 2013

Launch Group becomes Launch PR

Today, Launch Group becomes Launch PR. Just over a decade ago we started out in life as an agency called … Launch PR.  But we decided to switch to Launch Group about six years ago to reflect our growing ‘all-channel’ capability across media relations, digital and experiential. Now, we’re… Read more