Launch PR | Launch life

Launch life

30
Mar 2017
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IMG_1479

Behind the scenes at Silverstone Classic

eBay’s amazing Restoration Live experience at the Silverstone Classic sees a vintage car restored in just three days in front of the Classic’s huge audience of car enthusiasts. But the build-up and planning goes on all year, and a key moment is the Silverstone Classic media day. The media day… Read more

22
Sep 2016
by
adidas

The hunt is on

PRWeek ran an interesting piece recently on brands sending people on Snapchat ‘scavenger hunts’. Scavenger hunts are what Americans call treasure hunts, which gives you a clue as to where these campaigns are appearing. Because you’re probably reading this in the UK, you’ll have missed the chance to stumble across these campaigns organically, so here’s… Read more

23
Aug 2016
by
love pr

Do you need to love your work?

This is a reproduced version of a piece that appeared originally on PRmoment. We ‘work’ around 260 days a year.  Or about 2,000 hours.  Quite a lot isn’t it?  And presented like that, well, it seems a bit depressing. And we all know about the supposed ‘work/life balance’.  The apparent… Read more

14
Jul 2016
by
panamapapers-editorial

Getting the lowdown on investigative journalism

Recently the Guardian held a discussion with the two German journalists who uncovered Panama Papers. I went along and it was a fascinating account into how they revealed the off-shore tax affairs of some of the world’s most powerful people – shining the spotlight on some of the unsavoury doings… Read more

01
Jul 2016
by
giphy (1)

Creativity in communications – nature or nurture?

This is a reproduced version of an interview that appeared originally on PRmoment.   I recently caught up with Launch PR founder Johnny Pitt to talk about what it takes to be creative in PR. Is it nature or nurture?  What makes some people more creative than others? Both.  100%. … Read more

28
Jun 2016
by
centennials-path-to-purchase

Are you ready for the centennials?

We frequently get PR briefs that want to tap into a millennial audience, but it can only be a matter of time before one comes through with a focus on the next wave of young upstarts. If you don’t know what to call the generation born post-1997, the consensus answer is ‘centennials’ or,… Read more

27
May 2016
by
SpainWirelessShow

Virtual reality – the ultimate content tool?

It’s been a big month for virtual reality (VR). From Google’s immensely cool VR painting tool, to eBay and Myer creating the world’s first VR department store, to Goodyear’s Driving Academy game, VR is establishing itself as a go-to storytelling content tool. Even Queen guitarist Brian May (right) has got in on the act, releasing a brand new device called… Read more

18
May 2016
Gorkana

Our Gorkana breakfast with the Telegraph

This morning, Alice and I went to see the two top dogs on the Telegraph business desk for an insightful Gorkana breakfast briefing. Ben Wright and James Quinn, Group Business Editors, provided an insight from the inside, from what happens day to day to how PRs should NEVER leave… Read more

10
May 2016
by
cityam

You can’t beat a front page splash

Sometimes, you just can’t beat the feeling of getting a client on the front page of a major newspaper. So seeing BDO land on the front page of City AM this month was particularly satisfying. As well as the splash, we hit 10 nationals and three major newswires with a story about the… Read more

11
Mar 2016
by
spongebob

Come and work for us

Due to some fantastic wins and brilliant organic growth, brand PR agency we are looking for a highly motivated  Consumer Account Executive (minimum 6-12 months experience). Must have excellent media relations skills with a growing book of contacts, as well as be familiar with social and digital comms, and be… Read more

08
Feb 2016
by
181A5484

Done in a day – the inaugural Creative Shootout final

In January we saw Mischief PR triumph at the live Final of the first ever Creative Shootout, winning the title of the UK’s most creative PR team. The Creative Shootout is of course the new format creativity competition for the marketing industry founded by our own founder and CEO, Johnny. Designed to… Read more

08
Jan 2016
by
Klein_Blue_Composition_1959

Blue Storytelling

I enjoyed working between Christmas and New Year.  Some needed peace and quiet – and time to partially analyse the endless reviews of 2015.  This one caught my eye – from the beeb’s Magazine – about their most ‘unusual stories’ from 2015.  To save you a job, I’ve whittled… Read more

15
Dec 2015
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tumblr_npqzaiQfVR1s9ab4to1_500

The Gif that keeps on Giffing

Will we look back at 2015 as the year of the GIF? While they’re not new (the GIF as we know it was developed by CompuServe in 1987), the sheer volume of GIFs in the world has now reached staggering proportions and their proliferation in branding and popular culture has the feel of… Read more

19
Nov 2015
by
nick_summly_wide-aa813be72bbc16f2e943806ee207ed967d28b4c4-s900-c85

Young millionaires

The Drum reported recently that, “a rise in young UK millionaires is being credited in part to the growing band of emerging entrepreneurs launching startups from their bedrooms.” The story was based on HM Revenue & Customs figures showing the number of young millionaires in the UK rose 6 per cent in… Read more

28
Sep 2015
by
Geocaching

X marks the spot

It’s been around since 2000, but geocaching seems to be finally coming of age. If you don’t know what it is, think treasure hunt for the digital age.  You get a digital map in the form of a GPS code or directions on a Geocaching app, and follow the clues to track… Read more

14
Sep 2015
by
pizza-delivery-drones

2015 – the year of the drone?

If 2014 was all about wearable tech, 2015 seems to be all about drones. As drones continue to permeate mainstream culture, culture in turn adapts to accommodate their presence. In all aspects of life we’re making the most of the advantages these digital spectators have over their terrestrial equivalent –… Read more

21
Aug 2015
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esme-201508171215203261-20150819094617497

When is a case study not a case study?

Last week the Press Association apologised to, and refunded, a number of national newspapers after PRWeek spotted that the subject of one of its ‘real life’ features was in fact an employee of a PR firm representing the product it endorsed. PRWeek ran an interesting analysis of the story, canvassing… Read more

24
Jun 2015
by
Taylor-Swift-1940x720-v2

Making music (well, streaming it actually)

Just under a week before the launch of Apple Music It’s difficult to know whether the global entertainment giant is quietly cursing Taylor Swift, or secretly delighted with her. On the one hand, she seems to have forced Apple into a rare climb-down, potentially showing a chink in its all-powerful armour… Read more

09
Jun 2015
by
jobs

Top of the class of 2015? How to ‘apply’ yourself

So, classes have finished and it’s time to start applying for jobs. So far, your life has been pretty well mapped out.  School (probably some good grades), gap year (for the lucky ones), college (for many, a blast) or a job in a totally unrelated industry. But the PR… Read more

27
May 2015
by
fortune-teller

Update on the Launch crystal ball

At the end of last year, we made 15 predictions for 2015. Halfway through the year, here’s how we’re doing so far… Crystal clear… Insects are becoming a regular feature on menus Chelsea won the Premier league Boris won a seat – Nigel didn’t Nothing has yet trumped a great… Read more

22
May 2015
by
DarceyBussell close up resized

IT ENDED WITH A KISS #KissforVEDay

It’s been a busy month at Launch PR. We’ve recently been appointed by Hyundai and Swiss International Airlines (SWISS). And despite the inclement weather, we’ve been spreading a little sunshine, promoting the 70th anniversary of VE Day for The Royal British Legion. World renowned photographer Rich Hardcastle helped us… Read more

21
Apr 2015
by
laura's blog

‘Big Brother’ is watching you

One of the big benefits of working at Launch PR is that we get to work across a broad spectrum of clients – from charity to consumer, corporate to crisis. One day is never the same as the next. I came from a consumer PR background, but I’ve had the chance to… Read more

26
Mar 2015
by
chemistry-pictures

Dos and don’ts of chemistry meetings

You suss each other out online. Maybe you have a coy call or two. Then you get together and show off your best side while working out whether the other party would embarrass you in front of your mum. If it wasn’t in a business setting, a ‘chemistry meeting’… Read more

19
Mar 2015
by
spongebob

Running the rule over creativity

I sat next to one of Burberry’s top ‘interior architects’ at lunch recently.  He’s a European high flyer, well connected and reports directly to the main man. After being less than favourable about his own country (France!), we soon got in to a roundtable discussion about creativity – and… Read more

12
Mar 2015
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Druids+Celebrate+Spring+Equinox+Stonehenge+5m7gr6Vem5gl

Spring – not just for druids

A client who has a way with words (many of ours do) recently told me that he’d be free for a working lunch after the ‘vernal equinox’. I now understand that he means any time from March 20th, the first day of spring in the Northern Hemisphere that inspires… Read more

27
Feb 2015
by
zoella_3118685b

The rise and rise of Vloggers

Excluding a few million 15-21 year olds who are regular YouTube subscribers, for many of us (slightly older  types), 2014 was the year when we first heard the word  ‘vlogger’ and the names Zoella and Alfie Deyes.  But, with nine million subscribers between them, this power couple – who are actually going… Read more

12
Feb 2015
by
Lego

Fifty Shades and duct tape – Valentine’s 2015

Valentine’s Day hype is well and truly upon us. Everywhere we look there are red hearts and cute teddy bears.  However is it really  just ‘a load of hype’? Has ‘love’ vanished from our much loved Valentine’s? Hopefully not judging by this ad for Hallmark in America where loved up couples were asked… Read more

06
Feb 2015
by
Cannes Lions 59th International Festival of Creativity - The Twitter Seminar

A sneaky leak

Twitter boss Dick Costolo was in the news this week when his internal memo admitting trolls were costing Twitter users was published by The Verge. Far from being a PR disaster, this actually became something of a good story for Twitter. It has certainly worked out better than Tinder… Read more

23
Jan 2015
by
Roy

Paddy Power: the offensive force for good

I love Paddy Power. There I said it. I love everything about it. It is like a company that have only employed Bernard Mannings. They are offensive, in your face, controversial, irreverent; and yet continue construct some of the most compelling marketing narratives today. Let’s have a look back… Read more

09
Dec 2014
by
sorry-ma-n_3943034

The hardest word

When something goes wrong, we apologise, right? It’s something fundamental to our psyche and the reason we get righteously angry when someone fails to acknowledge an otherwise small misdemeanour (someone accidentally let a door slam into you and didn’t acknowledge it? What a d*ck!!!). But when it comes to… Read more

14
Nov 2014
by

PR industry sees ‘sweetie’ get smarter

According to a recent PRCA survey, our industry in the 1990s was seen as ‘stunt-driven’; ‘unsophisticated’, ‘reactive’, ‘luvvy’, ‘glamour’, ‘spin’, ‘slow’, ‘intoxicating’, ‘fluffy’, ‘young’, ‘tactical’, ‘alcoholic’, ‘siloed’, ‘parvenu’ and ‘boozy’. When I walked into the office in the (late) nineties, suited and booted on my first day as a… Read more

17
Oct 2014
by
apple watch

Wearable tech, will you be wearing it this year?

In the run up to Apple’s big launch into the wearable tech sector, I worked on an interesting project with leading law firm Osborne Clark to reveal how consumers really feel about this new tech/fashion forward thinking – and I was really surprised by what we found. In partnership… Read more

10
Oct 2014
by
paella

Dining out – in the street

We like to think we’re a bunch of foodies here at Launch; we certainly love Food and Drink PR. Which is why, when the Rupert Street food market sets up every Friday, there’s a buzz at lunch-time. The possibilities are almost endless, or certainly span the street. Fancy pulled… Read more

16
Sep 2014
by
Juliet

JULIET CAMERON JOINS US

A big welcome to Juliet Cameron, who has joined us as Director of Brand PR. Joining from Octopus Group’s consumer brand agency Union Street, which she headed up, Juliet takes responsibility for Launch’s brand offer, with clients ranging from BP to Zurich, to hotel group, glh. Her move was… Read more

15
Sep 2014
RBL and Ashridge 1

A trip to Ashridge Nurseries

As part of our involvement with The Royal British Legion’s latest national campaign, Centenary Gardens, I recently had the pleasure of visiting Ashridge Nurseries in Castle Cary, Somerset, to organise some photography and a spot of filming.  Plants and picturesque scenery provided the theme of the trip,  from overflowing pots… Read more

29
May 2014
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chelsea-flower-1_2921445b

Bloomin’ lovely at the Chelsea Flower Show

Last Tuesday I was lucky enough to spend the afternoon rubbing shoulders with the glitterati of the Chelsea Flower Show. Part pleasure, part fact-finding mission for our eBay account, it was a fantastic afternoon that started with a tour of the Kensington Roof Gardens (and a chat with Richard… Read more

16
May 2014
Hands

Project management – managed

I’ve just come back from an introduction to project management course from the PRCA, kindly hosted by Havas PR. It was great to meet some colourful characters from other agencies and companies, and hear how they work. The range of experience in the room was huge. One person worked in… Read more

09
May 2014
by
John-Humphrys-007

Today’s lesson – John Humphrys and good communication

“Protecting the greenbelt is one of Labour’s proudest achievements, and we’re determined to build on it”. Good communication was the topic for discussion at one of the London Business Forum’s excellent events last week, where Rachel and I were lucky enough to join an audience with John Humphrys – the… Read more

07
May 2014
by
packing_box_2_l

Clutter

I spent my Bank Holiday packing up the house.  Packing has to be one of my least favourite pastimes, along with maybe, queuing.  Logistics, boxes, tape, years of collecting stuff you never use (anyone in need of a Land Rover roof rack, tables or cupboards, just let me know),… Read more

06
May 2014
by
Restaurant-Guide-cover---cr_1

Soho = food heaven

Tatler’s Restaurant Guide hitting my doormat really bought it home to me that Soho is ‘food heaven’ these days. We can’t even walk out the door before we’re faced with a mouth-watering menu of options. At Launch Towers, scents from Bocca di Lupo next door transport us from Archer… Read more

09
Apr 2014
by
mailers image

Olympians, sparkly poppies and llamas

I recently celebrated my fourth anniversary at Launch PR, and it is amazing to look back at what I’ve done since arriving here for a work experience placement back in 2010. In this time, I have been lucky enough to work on some incredible PR campaigns. I’ve worked with… Read more

28
Mar 2014
by
BBC3

Public service broadcasting?

As I write this, the Change.org petition to ‘save BBC3’ from being removed from our TV screens and turned into an exclusively online channel has hit over 210,000 signatures. Don’t get me wrong; I’m not against the principle of online TV. Despite the excellent points made recently by my… Read more

21
Mar 2014
by
tom-cleverley-manchester-united

Times aren’t chang(.org)ing

“Tom Cleverley, owner of 13 England caps, six more than Ross Barkley, Adam Lallana and Leon Osman combined, has been regularly selected by Roy Hodgson in his squads without possessing any genuine qualities whatsoever.” This is the gambit to an online petition calling for Tom Cleverley to be banned… Read more

05
Mar 2014
by
new job

Time for a new job?

Are you a lively, accountable and hardworking account assistant (with a minimum 6 months continuous experience) who wants the chance to grow their career at a fast-paced, multi-award winning, entrepreneurial PR agency based in Soho? Does getting coverage (traditional and non-traditional) for a range of brands and businesses get… Read more

13
Feb 2014
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Niki Wheeler talks media relations in the digital era on PRCA TV

Our very own Niki Wheeler appeared on PRCATV to talk about the changing face of media relations. “We’re talking about the importance of really researching who you’re targeting, the importance of engaging with journalists, particularly in this age of multi-channel content. Journalist need to be generalists, there’s more pressure… Read more

07
Jan 2014
by
Launch_Jan 2014_master (no copy)

December 2013 – Holidays, high street and high fashion

There were no New Year media blues at Launch PR (holiday, what holiday?!), as our project mind set delivered for several clients over the festive period. Our #Tanuary campaign for Virgin Holidays broke on 2 Jan. A combination of brave models, precise stencilling and red hot media relations helped… Read more

16
Oct 2013
by
LaunchOctober2013 final (no copy)

This month at Launch PR

Hello. It’s been a busy few weeks at Launch Towers. We’ve begun telling UK and international influencers about the rebirth of 68% proof Pernod Absinthe, banned the world over since 1915. We staged an energy summit at Launch for Lucozade Revive, and persuaded Metro to be our exclusive (editorial) media… Read more

19
Sep 2013
by
BMFriedEgg

Sunny side up

I had breakfast this week with a very senior comms person, who’s based in Europe. He asked me what the current trends were in the UK agency landscape. As a member of the PRCA Council, I’ve been thinking about this a lot this year – and I think we… Read more

01
Jul 2013
by
work-experience

My Week at Launch PR by Zack Silver

Following a week of work experience at Launch PR I thought I would reflect briefly on what has been a truly interesting and valuable time for me. Waking up on Monday morning (I must add – at a much earlier time than I am used to during my university… Read more

25
Apr 2013
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IMG_1670

Launch “Bounce” to victory

Competition – it’s a word that some people shy away from, and for other people it unleashes a crazy determination to succeed. At Launch, I’m proud to say every single one of us fall into the latter category – something that was clearly demonstrated at a recent Launch Social!… Read more

28
Mar 2013
by
LW

Scramble for eggs

Ahead of the Easter break, it is somewhat of a tradition at Launch to have an annual Easter egg hunt, which is always fiercely competitive. Today saw this year’s hunt around Launch Towers and everyone was definitely in the mood for some chocolate treats to fill their afternoons with…. Read more

19
Feb 2013
by
pic one

we mean business

As you will have noticed by now, Launch has a new look, and I won’t lie, one of my favourite parts of this new look is our new business cards. Our new designs (see below) feature our name on the back, something I don’t think I’ll get bored of… Read more