Our work

Our work

Some of the world’s greatest brands choose Launch PR. Lots of them come back to us time and time again, because our approach gets real results.

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House of Hyundai – a major brand campaign exploring how emotions affect the senses when we drive

Hyundai Motor UK obsesses about how it can make people’s journeys that bit better – now and in the future. So to inspire drivers… Read more

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eBay parts & accessories

We support trailblazing company eBay across consumer, creative projects and issues management in the UK.  Its motoring Parts & Accessories business is an important division of… Read more

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It’s a Bacon Wrap for Amba

The Amba Hotels brand, part of glh Hotels, is a brilliant new hotel company that delivers extraordinary levels of customer care, service and comfort,… Read more

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Testing organisations’ crisis resilience

Building a brand’s reputation takes time. Losing that reputation can take minutes. So when we work with clients to help them deal with threats… Read more

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Swiss International Air Lines

We worked with Swiss International Air Lines to raise awareness of the brand in the UK. We’re part of a global agency network initiative…. Read more

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BDO High Street Sales Tracker

Neat one this.  We conceptualised and created ‘The High Street Sales Tracker’ for BDO, an index for them to show national journalists what’s really… Read more

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Reactive press office

We manage the issues and crisis press office for a major global firm, handling all inbound enquiries from journalists and providing comments, statements and… Read more

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System error

Our client’s systems were used to run the ‘back end’ of a major UK sport. A programme error crept into the system and was… Read more

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Rebuilding a firm under attack

Following a period of administration and a number of historic operational issues, we embarked on a proactive PR campaign for Peverel Property Management, experiencing… Read more

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Caffe Nero stocking fillers

Caffè Nero briefed us recently to build their reputation as a real food destination. We initially ran an intensive influencer programme using their new… Read more

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Employee arrest

We were asked by a healthcare provider to help manage the fallout from the arrest of a customer-facing employee and plan for a subsequent… Read more

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Every Day is a Yakult Day

Yakult appointed us to mark their 20th birthday in the UK. The company hadn’t done any proactive PR for a while, so we worked… Read more

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Personal finance

At Launch, we understand what it takes to interest the personal finance pages. With Zurich, our brief has been to get people to understand… Read more

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We love motoring

Top Gear has its ‘reasonably priced car’, but at Launch, we know the car isn’t always the star when it comes to the motoring sector…. Read more

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Indigo UK

Indigo UK, the car park company, faces stiff competition from large, well-established rivals. And with lucrative local council and hospital parking contracts due for renewal,… Read more

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Chivas Studio

Launch was asked to position Chivas Regal as a luxury brand by making Chivas Studio (a concept from America) THE most talked about brand… Read more

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Caffe Nero – famous for food

Think Caffè Nero and your first thought is ‘coffee’, but the company asked us to make its food offer famous, too.  Our insight showed… Read more

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BP – our longest standing client

BP. A great company. And Launch’s longest standing client with 117 (and counting) campaigns across Fuels, Retail, Sponsorship, Environmental, Events, B2B and CSR. Our… Read more

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A Streetcar Named Hyundai

Created by us to mark Hyundai Motor UK’s 10th anniversary, our Streetcar Named Hyundai campaign was a world first. Put simply, we developed new… Read more

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Helping heritage brands

Where does a German high end pen company go to show off its £60,000 pen in the UK?  The Ritz of course.  Our Launch… Read more

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Introducing the Legion to a new generation

For the Royal British Legion, the big challenge is to keep a historic brand fresh and appeal to a new generation of followers. Our… Read more

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Standout coverage for Thistle Hotels’ free broadband

Launch PR’s brand building programme for Thistle Hotels began with the launch of Thistle’s free unlimited Wi-Fi partnership with BT. Free Wi-Fi has been an… Read more

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Our retail love affair: holidays, high street & high fashion

Window shopping, summer discounts, January sales – you name it. We’re obsessed about everything from the shop floor to the retail detail of Christmas… Read more

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The sounds that help us shop

In a world first, we conceptualised and created the ‘Sound of Shopping’ for eBay – a piece of music that actually helps people shop… Read more

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Zurich lifts off with Future History Now

Future History Now (FHN) was a major integrated platform created by us for Zurich Insurance. Encompassing film, digital, media buying, media and social relations,… Read more

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A piece of genius: twinning Disney World Florida with… Swindon

How do you get UK coverage for an American holiday resort? Twin it with Swindon, of course. Our campaign for Disneyworld Florida involved 500 UK… Read more