The Amba Hotels brand, part of glh Hotels, is a brilliant new hotel company that delivers extraordinary levels of customer care, service and comfort, aimed at the business community. As Amba is ripping up the rule book, our brief was to develop a disruptive content campaign, with a focus on business travellers.
Our idea? The Amba Hotels Bacon Wrap, a new guide and book on business speak that does away with ‘sky’s the limit’ and ‘catching up offline’, introducing a new range of business language for the modern traveller.
We worked with research and language expert Adam Jacot de Boinod to come up with new ‘business speak’ and a book, available to guests staying at Amba Hotels. The results? A reach of 113.7 million with blanket national and industry coverage, and strong social activation that are helping to define the Amba brand in the UK. And if you wondered what Bacon Wrap means, take a look here.