A Streetcar Named Hyundai

A Streetcar Named Hyundai

Hyundi Launch-91

Created by us to mark Hyundai Motor UK’s 10th anniversary, our Streetcar Named Hyundai campaign was a world first.

Put simply, we developed new technology, mapped, drove, photographed and filmed all 16,500 streets in central London, in the zero emission Hyundai ix35 Fuel Cell car.

The result was jaw dropping content, including a 200 second timelapse video of the 32 day drive, as well as a 650,000 pixelated image murial, that challenged the target audience’s brand perception of Hyundai and enhanced the company’s reputation for innovation.

So unifying was the ‘Streetcar’ campaign, it became the overall theme for the company’s 10th anniversary and the creative platform for its major birthday event in the UK.  Nice wheels.

Nice award recognition, too.