Where does a German high end pen company go to show off its £60,000 pen in the UK? The Ritz of course. Our Launch event for Faber-Castell secured over 50 influencers and some impressive feature-length coverage, resulting in a sell-out of the pen.
When it came to the re-launch of Pernod Absinthe’s original recipe, our brief was to cut through traditional and non traditional media, balancing the story of Pernod’s illustrious and colourful past with a big nod to the future. We created and ran several ‘Green Hours’ events (from the Paris heydays of the 30’s) over six weeks, ultimately achieving 80 pieces of standout coverage – and a transition in sales.