Introducing the Legion to a new generation

Introducing the Legion to a new generation

rbl

For the Royal British Legion, the big challenge is to keep a historic brand fresh and appeal to a new generation of followers.

Our campaigns have included making London Poppy Day the most ambitious street-collecting event ever (raising £750,000 in a single day) and supporting WW1 Centenary campaigns like Every Man Remembered and Centenary Gardens with neat experiential activation and intensive media and social outreach.  Oh, and getting Prince Charles on a Harley Davison.