Swiss International Air Lines

Swiss International Air Lines

SWISS_Attentiveness_Finale_1

We worked with Swiss International Air Lines to raise awareness of the brand in the UK. We’re part of a global agency network initiative.

A recent campaign has focused on creating UK news value for ‘attentiveness’ as a topic (a central idea, driven by Swiss) – particularly on the travel pages. Our strategy has revolved around making heroes of staff who display ‘attentive values’, and engaging journalists with experiences showcasing the values of the brand in the build-up to a major experiential stunt – the Art of Attentiveness’ balloon display in the Swiss Alps.

Working with a partner agency in Germany, we used UK-focused research around attentiveness as a subject, desk drops with Swiss business class travel bags and embargoed pictures of the balloons, to drive engagement.

Our campaign resulted in 451 pieces of coverage across a range of target publications, with a total reach of just under 4 million people.