Testing organisations’ crisis resilience

Testing organisations’ crisis resilience

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Building a brand’s reputation takes time. Losing that reputation can take minutes.

So when we work with clients to help them deal with threats to their reputation, one of the first things we do is some due diligence.  What are the most likely threats to their organisation?  Do they have media-trained spokespeople and a set of responses to deal with these threats? When was the last time they did any scenario planning?

To get a quick overview of how resilient a press office team might be, we’ve developed a quick online crisis test.

It only takes two minutes and once it’s done, if needed, we can help put in place the tools most likely to be needed.

So if you’re reading this and wondering how ready you are to protect your organisation’s reputation, take the test and find out.