Future History Now (FHN) was a major integrated platform created by us for Zurich Insurance.
Encompassing film, digital, media buying, media and social relations, opinion leaders and a series of live events, Future History Now challenged the industry and target audience groups to think differently about pension planning.
At the creative core lay a question: What will your world look like in 2018? And accompanying it, the performance technique of ‘visualisation’.
By encouraging people to think differently about their future against the backdrop of major societal change, FHN ripped up the PR rule book.