bp is undergoing a significant transformation – moving from an international oil company to an integrated energy company and increasing its focus on areas like EV charging and convenience retail to drive this transition. 

This requires a fundamental shift in its external communications to reinforce bp’s position as a leading convenience retailer and lead the conversation in the EV charging space, which is so vital to the UK’s wider Net Zero ambitions. 

We have worked with bp for 18 years, so we have the insight to help the business maintain its positioning through periods when the external environment presents a reputational challenge. We provide intelligent analysis of trends in convenience retail to help refine bp’s messaging, and we develop and execute considered plans of media relations, speaking engagements and exec profiling to reinforce our key message the pace at which bp is transitioning in the minds of customers, stakeholders and investors.