Launch was founded in 2001 as the UK’s first ever project-based PR agency, and in doing so, ripped up the traditional ‘retainer model’.
Alongside big brand consumer PR, we offer corporate and crisis consultancy. And although our project model has evolved since the early days, the original ethos and values remain. Hustle, hunger and results are in our DNA.
We also appreciate that crises don’t last forever, and that businesses sometimes need to bring in specialised support at short notice, and for a limited time.
Many of our clients have trusted us for over a decade, including businesses like eBay, bp and Hyundai.
To find out more about our approach, contact Fergus Lynch at fergusl@launchpr.co.uk
HOW WE WORK
We’re forensic in our analysis of the detail to ensure we fully understand the issues.
We work with comms, legal, government relations, regulatory affairs, executive teams and beyond, to bring all parties together.
As a small core team, we move quickly and provide fast-paced, responsive support.
WHAT WE DO
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WHO WE WORK WITH
At any one time, eBay hosts 1.8 billion live listings. As their ‘on call’ crisis comms support team, we work with a wide range of teams within eBay to handle media enquiries, across a vast array of different issues.
We tackled a hostile, sensationalist media narrative on the sale of Stoll’s flagship housing scheme for veterans in Fulham to Chelsea FC. Our work centred around challenging misreporting in national media and securing multiple broadcast interviews for the CEO to communicate Stoll’s side of the story.
We have worked with bp for over 20 years. We currently support its digital team to manage its reputation online with proactive community management across its global social media channels. We also work with its Mobility & Convenience business to position it as a leading forecourt retailer.
We created the High Street Sales Tracker for BDO, issuing retail sales data with insightful commentary every month to national and business media. We've been running the HSST for over 15 years, and have successfully established BDO's leadership team as experts in the retail sector.
WHAT WE OFFER
We offer comprehensive corporate communications and media relations support too, supporting clients like bp and Vueling in delivering top tier media coverage. As an ‘earned first’ agency, this really is our bread and butter.
We use creative facilitation techniques to interrogate your brand, unearthing potential issues, then go on to develop, refine and test responses.
READ MORE ABOUT OUR WORK
KEY PEOPLE
To informally discuss how we can support you, please contact Fergus Lynch at fergusl@launchpr.co.uk.
NEWS & VIEWS
Our tailored media training sessions go far beyond the typical ‘mock interview’. We bring in former national broadcast journalists to help develop and stress-test messaging and train spokespeople to calmly answer hostile questions.
