London’s Air Ambulance Charity (LAAC) is in the middle of its largest ever Capital Appeal to raise £15m by 2024 to replace its helicopter fleet.

Many Londoners don’t know LAAC is a charity but when they do, their propensity to donate significantly increases.

The charity needed a compelling creative platform to sit at the heart of the Appeal, to unite staff and stakeholders, engage media and ultimately drive donations.

For two years we have coordinated the campaign, Up Against Time, for LAAC ensuring the charity is delivering on its multiple objectives, working closely with the medics, pilots and charity team to encourage Londoners to support.

Considered planning, insightful coordination and intelligent delivery means we are well on the way to raising the funds while improving public awareness on how LAAC is funded.

Check out our latest content creation work for LAA here.