We were tasked with leveraging internal data to establish BDO accountants as retail thought leaders.
The BDO High Street Sales Tracker (HSST) was created and developed by Launch as a monthly barometer of what’s really happening on the UK high street – not just what the big boys were reporting on.
For six years we’ve run the HSST, taking a brief from the BDO analyst team on monthly sales data and selling in to media with relevant commentary.
Intelligent delivery means the barometer has become a reliable and anticipated source of retail analysis for a wide range of national media putting BDO firmly in the retail debate.
The HSST secures national and broadcast coverage every month – often with a clean sweep of nationals.
Over the last year our spokespeople have become regulars on TV and radio providing expert comment alongside retailers and industry bodies such as the BRC.
Our considered approach means that in fact, these days media come to us.
This has been a cost effective gamechanger for BDO. Simple and smart.