We were tasked with leveraging internal data to establish BDO accountants as retail thought leaders.​

 

The BDO High Street Sales Tracker (HSST) was created and developed by Launch as a monthly barometer of what’s really happening on the UK high street – not just what the big boys were reporting on.​

 

For six years we’ve run the HSST, taking a brief from the BDO analyst team on monthly sales data and selling in to media with relevant commentary.  ​

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Intelligent delivery means the barometer has become a reliable and anticipated source of retail analysis for a wide range of national media putting BDO firmly in the retail debate.​

 

The HSST secures national and broadcast coverage every month – often with a clean sweep of nationals. ​

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Over the last year our spokespeople have become regulars on TV and radio providing expert comment alongside retailers and industry bodies such as the BRC. ​

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Our considered approach means that in fact, these days media come to us.  ​

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This has been a cost effective gamechanger for BDO. Simple and smart.​