At any one time, eBay hosts 1.8 billion live listings and connects hundreds of millions of buyers and sellers across its global community. This means that it touches a vast array of different issues, from fast-moving social and cultural trends to complex regulatory policies and ensuring its users can buy and sell safely and successfully.
Being one of the world’s most prominent ecommerce brands requires eBay to handle these issues with meticulous care, while robustly defending its position. We have worked with eBay for almost 10 years, developing intelligent responses to challenging media enquiries, providing insightful analysis of key issues that may pose a risk to its reputation, and supporting considered engagement with external stakeholders.
We work closely with communications, regulatory, legal and government relations teams, which means that we play a central role in coordinating how eBay defends and enhances its reputation.