Challenge

Develop a campaign that harnesses Metro Bank’s sense of community and brings people together. 

Solution

‘Hi’ is one of the most powerful words in the English language.  And one that kept us together throughout the pandemic. 

So, we captured the importance of conversation and local high streets with Metro Bank’s first ever national Hi Street Day. 

Execution

To launch the inaugural Hi Street Day we conducted a nationwide poll to uncover the nation's chattiest high streets. We then worked with conversation expert Georgie Nightingall to delve deeper into the nation's small talk habits, with support from Metro Bank's 'Head of Hi', Kat Robinson.