Challenge

Showcase eBay for Charity’s support of the third sector as charity shops closed due to lockdown.

Solution

UK high streets were in danger of being overtaken by a fly-tipping tsunami when the nation took to clearing out their cupboards during the crisis, so we came up with eBay for Charity’s Big Charity Sell, encouraging the nation to sell items on eBay and donate the money to charity, raising much-needed funds.

Execution

The integrated campaign was supported across the eBay marketing mix – on site, through CRM, social and of course PR. The response from the public and the charities was overwhelming.  

So good in fact that this ownable creative was activated all over again the following year.