As the world’s largest ‘food fight’ (brilliant, eh?), Tomatina in Spain is iconic. And well reported in the media, the world over.

So when the famous festival popped up in our seasonal calendar for our Spanish client Vueling Airlines, we knew we had to be smart and simple.

Cue: a nationwide call out for all the ‘Tom and Tinas’ out there to enter a competition for free flights to Tomatina itself.