Challenge

Create a UK CSR programme that backs Hyundai’s vision: Progress for Humanity.

Solution

With school trips in steady decline there was an opportunity for Hyundai to have real impact on the next generation’s progress.

We conceptualised and created The Great British School Trip, a programme of school trips for 25,000 pupils in deprived areas of the country. And keep tuned, year two coming soon.

Execution

A fully integrated campaign delivered awareness of the initiative across earned, owned and paid channels.

Research, content, brand ambassadors and a dedicated website were all leveraged for year one, and our school children are embarking on their trips as we speak.