Challenge

Create a UK CSR programme that backs Hyundai’s vision: Progress for Humanity.

Solution

With school trips in steady decline there is an opportunity for Hyundai to have real impact on the next generation’s progress.

We conceptualised and created The Great British School Trip, a programme of school trips now in its third year, well-established as the UK's largest initiative of its kind. 

Execution

A fully integrated campaign delivered awareness of the initiative across earned, owned and paid channels.

We've brought the initiative to life through a number of media moments that have illustrated the need and importance of school trips, backed by celebrities with a vested interest such as Reggie Yates and Tim Campbell MBE.