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about

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us

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Back in 2001, whilst every agency was holding clients to hefty retainers, our founder, Johnny, saw a chance to go against the grain: to give clients more flexibility, impact, and value, with greater creative freedom. As a result, he established Launch as the UK’s first-ever project PR agency. 
 
And it caught on, because the whole industry completely changed as a result.
 
Whilst Launch has evolved over 25 years (we’re now in long-term relationships with around 70% of our clients), the maverick, ‘zig-while-others-zag’ originality has fiercely remained. With the original always-on hustle and a results-based mindset, we never forget that we are only ever as good as our last campaign or piece of media coverage.

We owned it, from the start.

“THE OG PROJECT PR AGENCY”

Now, our mission to help clients ‘own it’ isn't restricted to creative project work. Creative brand PR campaigns run alongside dedicated and results-driven annual press offices; corporate reputation management; social and influencer campaigns; thumb-stopping content production; and much more.

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Strategy made simple

PR strategies don't need to rewrite what your whole brand stands for. We work hard to shape the brand's identity into an ownable strategy for comms, that lives in harmony with your other channels and activity.

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Laser-focused creativity

Creativity is why we launched 25 years ago, and it's what gets us excited every day. We champion creative thinking across our whole team, whatever the brief. Creativity, in full glorious colour.

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An obsession with delivering the best

It's one thing to come up with ideas; it’s another to deliver them with the craft and care they need to succeed. We obsess over the details, making sure each campaign reaches its full potential.

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Judge us on our results – we do

We always aim to overdeliver. In the uncertain world of PR, we pride ourselves on a determination to exceed expectations and grab headlines you might not have thought possible.

Quick fire ideas brainstorm

CHANGING THE PR
GAME

Igniting Conversations
That Matter

Whilst everything else has changed in the last 25 years, we've maintained our passion for creativity and ability to create a talking point, whatever the news agenda. We were at the forefront then, creating the first-ever project agency in the UK, and we continue to stay at the forefront now.
 
Adept as ever at grabbing mainstream newspaper headlines, we're equally confident driving SEO value through digital PR, creating and managing an influencer strategy, or navigating a complex crisis. We've got the team, and the integration of the latest AI innovations to work with agility, whatever the ask.

meet the team

Entrepreneurial, collaborative and smart

The Launch team brings together a wealth of different skillsets and experiences, at work and beyond. We don't put people in boxes and encourage our team to continually develop their careers in the way that excites them most.
 
Our blended teams on accounts, with skills in consumer & corporate PR, influencer & social, and creative & content, means clients can tap into what they need, when they need it most.

Launch team discussing PR activations

Our approach is designed to enhance engagement, ensuring that our clients not only communicate their messages effectively but also build lasting relationships that resonate across various platforms, from media outlets to community events.

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© Launch 2025, all rights reserved.

Huckletree Oxford Circus
213 Oxford Street
London, W1D 2LG

"Working and collaborating with the Launch team continues to produce exciting and creative approaches to telling our brand stories."

"With campaigns like Don't Wash Your Clothes, the team gave us the insight and confidence to deliver an award-winning campaign, together."

Will Sherwood-King, Brand Marketing Lead UK & Ireland

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