Gary Wheeldon-Doyle returns to Launch PR as CEO, on the cusp of the agency's 25th anniversary

How do you create an influencer strategy for premium-priced products in a world dominated by fast-paced campaigns and creators promoting multiple products a week?

One of my favourite things about working in the weird but wonderful land of digital PR is that no two weeks (or even two days) look the same.

There’s no denying that outrage sells. It spikes click rates and gets brands into the cultural conversation.