High Street Sales Tracker

BACK TO OUR WORK

CLIENT:

BDO

COMPLETED:

Ongoing

CATEGORY:

PUBLIC RELATIONS

The High Street Sales Tracker (HSST) has become one of the UK’s most trusted retail industry barometers. By transforming monthly sales data into headlines and commentary, Launch has made accountancy firm BDO a go-to voice on the state of the high street.

BDO had access to valuable UK retail sales data, but the British Retail Consortium and major retailers dominated the headlines. The challenge was to transform BDO’s data into a tool that would position its accountants as recognised retail thought leaders and a trusted source on UK high street performance.

the challenge

TURNING DATA INTO NATIONAL HEADLINES

THE SOLUTION

A BAROMETER JOURNALISTS RELY ON

We created the High Street Sales Tracker as a simple, repeatable format: a monthly release that strips back the complexity and gives media what they need.

Each edition highlights sector winners and losers with expert commentary explaining not just what’s happening, but why.

Over time, that clarity and consistency have made the HSST a fixture journalists now expect and rely on.

THE execution

OWNING THE RETAIL NEWS CYCLE

Each month, we work with BDO’s analysts to identify the strongest story in the data, whether it’s fashion rebounding, homewares under pressure, or strikes and weather on spending driving consumer shifts. We package the analysis into concise media materials and line up BDO spokespeople for broadcast and print interviews.

Today, BDO’s insights are regularly quoted alongside the BRC and major retailers, with journalists often coming to us first for comment.