THE WIGGLES UK TOUR

BACK TO OUR WORK

CLIENT:

The Wiggles

COMPLETED:

2026

CATEGORY:

PUBLIC RELATIONS, SOCIAL MEDIA

The Wiggles don’t do low-key, and neither does Launch. Every parent knows the drill – their tours have kids bouncing off the walls and arenas descending into joyful chaos. Our campaign had to match that energy.

From the first announcement to the final bow, we drove ticket sales and made sure that "Wigglemania" fully took hold.

The Wiggles are global icons, but media awareness peaks around tour announcements and quickly fades. We were tasked with launching the Tree of Wisdom Big Show Arena Spectacular’s ticket sales and maintaining visibility for the six month lead-up to the tour. All of this in a crowded family entertainment market, and with a brief to make The Wiggles feel genuinely relevant to a new generation of UK families.

the challenge

TURNING A TOUR ANNOUNCEMENT INTO SUSTAINED RELEVANCE

THE SOLUTION

CREATING NATIONWIDE WIGGLEMANIA

We built a multi-phase PR strategy designed to stretch one announcement into many stories. By combining showbiz news, personality-led storytelling, parenting angles and influencer engagement, we created a consistent drumbeat of media and social coverage that ran from launch through to the final curtain call. This was all with one aim: positioning The Wiggles as a culturally unmissable family brand.

THE execution

A FULL-SCALE PRESS OFFICE FROM ANNOUNCEMENT TO FINAL SHOW

We delivered a fully integrated, multi-phase campaign running from October 2025 through to the final show in April 2026. The tour launched with a national press push that drove immediate ticket sales.

A London media day brought The Wiggles to the capital for a packed programme of broadcast, podcast and national interviews, alongside a photocall at the iconic Abbey Road crossing and a visit to Great Ormond Street Hospital.

Targeted celebrity and influencer invites across every tour city, with attendees including Mollie King, Helen Skelton, Ashley James and Ellie Taylor, generated organic social content and additional media hooks, while regional press tied to each tour stop kept The Wiggles visible market by market through to the final bows.