Creative Press Office

BACK TO OUR WORK

CLIENT:

Vueling

COMPLETED:

Ongoing

CATEGORY:

PUBLIC RELATIONS, DIGITAL SERVICES

From mispronunciations to Spain’s most famous food fight, Vueling’s press office activity proves the impact of fast, creative ideas. By tapping into cultural insight with playful campaigns, we’ve generated national headlines and made the low-cost airline stand out in a crowded travel market.

Vueling, the Barcelona-based low-cost airline, competes against larger carriers in the crowded UK travel sector. The challenge was to use PR campaigns and cultural stories to raise Vueling’s profile for British travellers and showcase its personality beyond flight deals and route launches.

the challenge

USING BOOKING DATA TO SHOW NEW UK DINING TRENDS

THE SOLUTION

SIMPLE, SHAREABLE IDEAS THAT TRAVEL

Our approach was to run a creative press office, tapping into cultural talking points and seasonal moments.

Each idea was designed to be fun, light, and media-friendly: the sort of story audiences love to share and discuss. Each activation was designed to generate fast earned coverage, from playful stunts to consumer research, all designed to showcase Vueling’s personality.

THE execution

FROM TOMATINA TO “BWELLING?”

When Spain’s iconic Tomatina festival appeared in our calendar, we created a simple UK competition: offering free flights and festival tickets to couples called Tom and Tina. The tongue-in-cheek mechanic resonated, driving national pick-up, strong social engagement, and over 250 entries from Tom & Tina couples – who knew there would be so many?

We followed up with a playful take on another cultural challenge: pronunciation. Brits struggle to say “Vueling” (correctly pronounced Bwel-ling) — so we commissioned research into the UK’s biggest foreign language faux pas. With 85% of Brits admitting to mistakes abroad and one in four confessing to saying “grassyarse” instead of gracias, the campaign sparked national coverage, broadcast debate, and front-page mentions, all while educating consumers on how to pronounce Vueling.