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shoppers

Retail PR: holidays, high street & high fashion

Shopping is in Launch’s DNA. Window shopping, summer discounts, January sales – you name it. We’re obsessed about everything from the shop floor to the retail detail of Christmas trading reports. That’s why our campaigns for Virgin Holidays and ongoing work with BDO and Faber-Castell are so successful. Virgin… Read more

SoS

Radio, chatter and football – the sounds that help us shop

In a world first, we recently conceptualised and created the ‘Sound of Shopping’ for eBay – a piece of music that actually helps people shop better. To kick off, we commissioned a ground-breaking piece of qualitative research to explore how sound affected nearly 2,000 online shoppers. Conducted by Patrick… Read more

UNP Launch 31302 Zurich Future History Now061

Zurich lifts off with Future History Now

On the whole, planning and insuring for the future is not something most of us like to think about very much. So when Zurich Life asked us to help boost its profile and get financial intermediaries to think about it in a new light, we needed a breakthrough idea… Read more

Pernod Kitsune

Pernod Absinthe back with a bang

Pernod Absinthe – the ‘green fairy’ – was banned in France from 1915 to 2011. In 2013, Pernod asked us to help relaunch this most French of global spirits along with its new, limited edition bottle designed by Maison Kitsuné. The centrepiece of our programme was to recreate and… Read more

Some of our client projects
news and blogs

Wearable tech, will you be wearing it this year?

In the run up to Apple’s big launch into the wearable tech sector, I worked on an interesting project with leading law firm Osborne Clark to reveal how consumers really feel about this new tech/fashion forward thinking – and I was really surprised by what we found. In partnership… Read more

October 17th, 2014 by

Dining out – in the street

We like to think we’re a bunch of foodies here at Launch; we certainly love Food and Drink PR. Which is why, when the Rupert Street food market sets up every Friday, there’s a buzz at lunch-time. The possibilities are almost endless, or certainly span the street. Fancy pulled… Read more

October 10th, 2014 by

JULIET CAMERON JOINS US

A big welcome to Juliet Cameron, who has joined us as Director of Brand PR. Joining from Octopus Group’s consumer brand agency Union Street, which she headed up, Juliet takes responsibility for Launch’s brand offer, with clients ranging from BP to Zurich, to hotel group, glh. Her move was… Read more

September 16th, 2014 by

A trip to Ashridge Nurseries

As part of our involvement with The Royal British Legion’s latest national campaign, Centenary Gardens, I recently had the pleasure of visiting Ashridge Nurseries in Castle Cary, Somerset, to organise some photography and a spot of filming.  Plants and picturesque scenery provided the theme of the trip,  from overflowing pots… Read more

September 15th, 2014 by
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