What's been going on
Launch_Retail_March 2014 (Draft)

RETAIL PR: holidays, high street & high fashion

Shopping is in Launch’s DNA. Window shopping, summer discounts, January sales – you name it.  We’re obsessed about everything from the shop floor to the retail detail of Christmas trading reports. Virgin Holidays always needs a spike of customer awareness just after Christmas, to encourage people to book their… Read more


FOOD & DRINK PR: feeding the media’s appetite

Getting cut through for food and drink brands outside specialist titles and sections is tough. Which is why we’re obsessive at Launch about creating angles that are going to pique journalists’ interests. This approach has made brands famous and shifted sales, from straight product placement to brand development work. It’s also the… Read more


Llama video is online hit for snack brand

Making Llama Snacks, a new brand from Tesco, famous in the national press and online.  Our video starring Nicholas the match-predicting llama achieved 200,000 views.  A 10-fold increase in traffic to the product website was the result. Client need: To build a link between llamas and football ahead of a football themed… Read more


A fine bikini line for Virgin Holidays

To make the launch of Virgin’s first high street travel emporium fly, we put a call out through social media for people to come down to the store in their swimwear.  Next day, news page splashes of the photos led to an attributable rise in sustained sales interest.

Some of our client projects
news and blogs

Olympians, sparkly poppies and llamas

I recently celebrated my fourth anniversary at Launch PR, and it is amazing to look back at what I’ve done since arriving here for a work experience placement back in 2010. In this time, I have been lucky enough to work on some incredible PR campaigns. I’ve worked with… Read more

April 9th, 2014 by

Public service broadcasting?

As I write this, the Change.org petition to ‘save BBC3’ from being removed from our TV screens and turned into an exclusively online channel has hit over 210,000 signatures. Don’t get me wrong; I’m not against the principle of online TV. Despite the excellent points made recently by my… Read more

March 28th, 2014 by

Times aren’t chang(.org)ing

“Tom Cleverley, owner of 13 England caps, six more than Ross Barkley, Adam Lallana and Leon Osman combined, has been regularly selected by Roy Hodgson in his squads without possessing any genuine qualities whatsoever.” This is the gambit to an online petition calling for Tom Cleverley to be banned… Read more

March 21st, 2014 by

Time for a new job?

Are you a lively, accountable and hardworking account assistant (with a minimum 6 months continuous experience) who wants the chance to grow their career at a fast-paced, multi-award winning, entrepreneurial PR agency based in Soho? Does getting coverage (traditional and non-traditional) for a range of brands and businesses get… Read more

March 5th, 2014 by
tweet tweet