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shoppers

Retail PR: holidays, high street & high fashion

Shopping is in Launch’s DNA. Window shopping, summer discounts, January sales – you name it. We’re obsessed about everything from the shop floor to the retail detail of Christmas trading reports. That’s why our campaigns for Virgin Holidays and ongoing work with BDO and Faber-Castell are so successful. Virgin… Read more

SoS

Radio, chatter and football – the sounds that help us shop

In a world first, we recently conceptualised and created the ‘Sound of Shopping’ for eBay – a piece of music that actually helps people shop better. To kick off, we commissioned a ground-breaking piece of qualitative research to explore how sound affected nearly 2,000 online shoppers. Conducted by Patrick… Read more

UNP Launch 31302 Zurich Future History Now061

Zurich lifts off with Future History Now

On the whole, planning and insuring for the future is not something most of us like to think about very much. So when Zurich Life asked us to help boost its profile and get financial intermediaries to think about it in a new light, we needed a breakthrough idea… Read more

Pernod Kitsune

Pernod Absinthe back with a bang

Pernod Absinthe – the ‘green fairy’ – was banned in France from 1915 to 2011. In 2013, Pernod asked us to help relaunch this most French of global spirits along with its new, limited edition bottle designed by Maison Kitsuné. The centrepiece of our programme was to recreate and… Read more

Some of our client projects
news and blogs

The hardest word

When something goes wrong, we apologise, right? It’s something fundamental to our psyche and the reason we get righteously angry when someone fails to acknowledge an otherwise small misdemeanour (someone accidentally let a door slam into you and didn’t acknowledge it? What a d*ck!!!). But when it comes to… Read more

December 9th, 2014 by

PR industry sees ‘sweetie’ get smarter

According to a recent PRCA survey, our industry in the 1990s was seen as ‘stunt-driven’; ‘unsophisticated’, ‘reactive’, ‘luvvy’, ‘glamour’, ‘spin’, ‘slow’, ‘intoxicating’, ‘fluffy’, ‘young’, ‘tactical’, ‘alcoholic’, ‘siloed’, ‘parvenu’ and ‘boozy’. When I walked into the office in the (late) nineties, suited and booted on my first day as a… Read more

November 14th, 2014 by

UK creeping up on US when it comes to Halloween

October 31st, the spookiest day of the year, Children (and adults) across the world will step out in ghoulish garms and fabulous face paints to embrace Halloween. Americans who, by the first decade of the 20th century, were celebrating coast to coast, have stood at the forefront of Halloween festivities,… Read more

October 30th, 2014 by

Wearable tech, will you be wearing it this year?

In the run up to Apple’s big launch into the wearable tech sector, I worked on an interesting project with leading law firm Osborne Clark to reveal how consumers really feel about this new tech/fashion forward thinking – and I was really surprised by what we found. In partnership… Read more

October 17th, 2014 by
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