What's been going on

Retail PR: holidays, high street & high fashion

Shopping is in Launch’s DNA. Window shopping, summer discounts, January sales – you name it. We’re obsessed about everything from the shop floor to the retail detail of Christmas trading reports. That’s why our campaigns for Virgin Holidays and ongoing work with BDO and Faber-Castell are so successful. Virgin… Read more


Radio, chatter and football – the sounds that help us shop

In a world first, we recently conceptualised and created the ‘Sound of Shopping’ for eBay – a piece of music that actually helps people shop better. To kick off, we commissioned a ground-breaking piece of qualitative research to explore how sound affected nearly 2,000 online shoppers. Conducted by Patrick… Read more

UNP Launch 31302 Zurich Future History Now061

Zurich lifts off with Future History Now

On the whole, planning and insuring for the future is not something most of us like to think about very much. So when Zurich Life asked us to help boost its profile and get financial intermediaries to think about it in a new light, we needed a breakthrough idea… Read more

Pernod Kitsune

Pernod Absinthe back with a bang

Pernod Absinthe – the ‘green fairy’ – was banned in France from 1915 to 2011. Pernod asked us to help relaunch this most French of global spirits along with its new, limited edition bottle designed by Maison Kitsuné. The centrepiece of our programme was to recreate and host a… Read more

Some of our client projects
news and blogs

‘Big Brother’ is watching you

One of the big benefits of working at Launch PR is that we get to work across a broad spectrum of clients – from charity to consumer, corporate to crisis. One day is never the same as the next. I came from a consumer PR background, but I’ve had the chance to… Read more

April 21st, 2015 by

Dos and don’ts of chemistry meetings

You suss each other out online. Maybe you have a coy call or two. Then you get together and show off your best side while working out whether the other party would embarrass you in front of your mum. If it wasn’t in a business setting, a ‘chemistry meeting’… Read more

March 26th, 2015 by

Running the rule over creativity

I sat next to one of Burberry’s top ‘interior architects’ at lunch recently.  He’s a European high flyer, well connected and reports directly to the main man. After being less than favourable about his own country (France!), we soon got in to a roundtable discussion about creativity – and… Read more

March 19th, 2015 by

Spring – not just for druids

A client who has a way with words (many of ours do) recently told me that he’d be free for a working lunch after the ‘vernal equinox’. I now understand that he means any time from March 20th, the first day of spring in the Northern Hemisphere that inspires… Read more

March 12th, 2015 by
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