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shoppers

Retail PR: holidays, high street & high fashion

Shopping is in Launch’s DNA. Window shopping, summer discounts, January sales – you name it. We’re obsessed about everything from the shop floor to the retail detail of Christmas trading reports. That’s why our campaigns for Virgin Holidays and ongoing work with BDO and Faber-Castell are so successful. Virgin… Read more

SoS

Radio, chatter and football – the sounds that help us shop

In a world first, we recently conceptualised and created the ‘Sound of Shopping’ for eBay – a piece of music that actually helps people shop better. To kick off, we commissioned a ground-breaking piece of qualitative research to explore how sound affected nearly 2,000 online shoppers. Conducted by Patrick… Read more

UNP Launch 31302 Zurich Future History Now061

Zurich lifts off with Future History Now

On the whole, planning and insuring for the future is not something most of us like to think about very much. So when Zurich Life asked us to help boost its profile and get financial intermediaries to think about it in a new light, we needed a breakthrough idea… Read more

Pernod Kitsune

Pernod Absinthe back with a bang

Pernod Absinthe – the ‘green fairy’ – was banned in France from 1915 to 2011. Pernod asked us to help relaunch this most French of global spirits along with its new, limited edition bottle designed by Maison Kitsuné. The centrepiece of our programme was to recreate and host a… Read more

Some of our client projects
news and blogs

The rise and rise of Vloggers

Excluding a few million 15-21 year olds who are regular YouTube subscribers, for many of us (slightly older  types), 2014 was the year when we first heard the word  ‘vlogger’ and the names Zoella and Alfie Deyes.  But, with nine million subscribers between them, this power couple – who are actually going… Read more

February 27th, 2015 by

Fifty Shades and duct tape – Valentine’s 2015

Valentine’s Day hype is well and truly upon us. Everywhere we look there are red hearts and cute teddy bears.  However is it really  just ‘a load of hype’? Has ‘love’ vanished from our much loved Valentine’s? Hopefully not judging by this ad for Hallmark in America where loved up couples were asked… Read more

February 12th, 2015 by

A sneaky leak

Twitter boss Dick Costolo was in the news this week when his internal memo admitting trolls were costing Twitter users was published by The Verge. Far from being a PR disaster, this actually became something of a good story for Twitter. It has certainly worked out better than Tinder… Read more

February 6th, 2015 by

My trip to the Jarndyce

As a professional PR it is crucial I am always ‘on’, it is mandated by the modern industry. I always have my phone in hand, portable WiFi in backpack and laptop on. That said, I made the decision in 2015 to have a ‘screen amnesty’ for an hour every… Read more

January 30th, 2015 by
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