Making Llama Snacks, a new brand from Tesco, famous in the national press and online. Our video starring Nicholas the match-predicting llama achieved 200,000 views. A 10-fold increase in traffic to the product website was the result. Client need: To build a link between llamas and football ahead of a football themed… Read more
Olympic poster girl Jessica Ennis was the 300th person to take our eco-driving test, developed with client BP. Used to launch BP’s key sustainability initiative for London 2012, Jessica’s drive delivered a wave of positive media coverage and online content in the lead up to London 2012. Client need: As fuel prices… Read more
Creating and searching for a UK ‘twin town’ for Walt Disney World in Florida increased bookings by UK customers on the back of massive news media interest. This included more than 30 hits of prime time TV, topped and tailed by the Jonathan Ross Show and the coveted closing… Read more
Helping make London Poppy Day 2012 the most ambitious street-collecting event ever by working with royalty, celebrities and politicians. This created major headlines mid-way through The Royal British Legion’s 2012 Poppy Appeal. It was just one of the projects we have worked on for the charity over several years. How… Read more
Where a retainer dulls an agency’s imagination and constrains ambition, a project approach keeps it fresh and focused.
Since our own launch, we’ve undertaken more than one thousand project missions and have enjoyed long-term relationships (some up to ten years) with great brands which have commissioned project after project from us.
We recently started working with GSK on a project to promote Revive from Lucozade, and we are very pleased to share some of the first fruits of the campaign with you – It’s Everyday Office Heroes, presented by Alex Zane, and starring certain members of the Launch team. The… Read more
May 8th, 2013 by Mark
Competition – it’s a word that some people shy away from, and for other people it unleashes a crazy determination to succeed. At Launch, I’m proud to say every single one of us fall into the latter category – something that was clearly demonstrated at a recent Launch Social!… Read more
April 25th, 2013 by Naomi
There seems to be a set list on Monday morning office conversations – starting with “How was your weekend?”, and then the traditional comment on the unseasonable weather, that shock decision made against Man U and, increasingly, “did you see the latest episode of [insert new moody Scandanavian crime… Read more
April 3rd, 2013 by Joseph
Ahead of the Easter break, it is somewhat of a tradition at Launch to have an annual Easter egg hunt, which is always fiercely competitive. Today saw this year’s hunt around Launch Towers and everyone was definitely in the mood for some chocolate treats to fill their afternoons with…. Read more
March 28th, 2013 by admin
