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  • DarceyBussell close up resized

    It ended with a #KissforVEDay

    We’re very proud of our campaign to promote the 70th anniversary of VE Day for The Royal British Legion. World renowned photographer Rich Hardcastle helped us recapture the europhoric spirit that erupted with the end of WW2 in Europe by shooting a series of iconic kissing photographs with stars like Darcey… Read more

  • shoppers

    Retail PR: holidays, high street & high fashion

    Shopping is in Launch’s DNA. Window shopping, summer discounts, January sales – you name it. We’re obsessed about everything from the shop floor to the retail detail of Christmas trading reports. That’s why our campaigns for Virgin Holidays and ongoing work with BDO and Faber-Castell are so successful. Virgin… Read more

  • headphones

    Radio, chatter and football – the sounds that help us shop

    In a world first, we recently conceptualised and created the ‘Sound of Shopping’ for eBay – a piece of music that actually helps people shop better. To kick off, we commissioned a ground-breaking piece of qualitative research to explore how sound affected nearly 2,000 online shoppers. Conducted by Patrick… Read more

  • UNP Launch 31302 Zurich Future History Now061

    Zurich lifts off with Future History Now

    On the whole, planning and insuring for the future is not something most of us like to think about very much. So when Zurich Life asked us to help boost its profile and get financial intermediaries to think about it in a new light, we needed a breakthrough idea… Read more

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Young millionaires

The Drum reported recently that, “a rise in young UK millionaires is being credited in part to the growing band of emerging entrepreneurs launching startups from their bedrooms.” The story was based on HM Revenue & Customs figures showing the number of young millionaires in the UK rose 6 per cent in… Read more

November 19th, 2015 by

X marks the spot

It’s been around since 2000, but geocaching seems to be finally coming of age. If you don’t know what it is, think treasure hunt for the digital age.  You get a digital map in the form of a GPS code or directions on a Geocaching app, and follow the clues to track… Read more

September 28th, 2015 by

2015 – the year of the drone?

If 2014 was all about wearable tech, 2015 seems to be all about drones. As drones continue to permeate mainstream culture, culture in turn adapts to accommodate their presence. In all aspects of life we’re making the most of the advantages these digital spectators have over their terrestrial equivalent –… Read more

September 14th, 2015 by

When is a case study not a case study?

Last week the Press Association apologised to, and refunded, a number of national newspapers after PRWeek spotted that the subject of one of its ‘real life’ features was in fact an employee of a PR firm representing the product it endorsed. PRWeek ran an interesting analysis of the story, canvassing… Read more

August 21st, 2015 by
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