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shoppers

Retail PR: holidays, high street & high fashion

Shopping is in Launch’s DNA. Window shopping, summer discounts, January sales – you name it. We’re obsessed about everything from the shop floor to the retail detail of Christmas trading reports. That’s why our campaigns for Virgin Holidays and ongoing work with BDO and Faber-Castell are so successful. Virgin… Read more

SoS

Radio, chatter and football – the sounds that help us shop

In a world first, we recently conceptualised and created the ‘Sound of Shopping’ for eBay – a piece of music that actually helps people shop better. To kick off, we commissioned a ground-breaking piece of qualitative research to explore how sound affected nearly 2,000 online shoppers. Conducted by Patrick… Read more

UNP Launch 31302 Zurich Future History Now061

Zurich lifts off with Future History Now

On the whole, planning and insuring for the future is not something most of us like to think about very much. So when Zurich Life asked us to help boost its profile and get financial intermediaries to think about it in a new light, we needed a breakthrough idea… Read more

Pernod Kitsune

Pernod Absinthe back with a bang

Pernod Absinthe – the ‘green fairy’ – was banned in France from 1915 to 2011. In 2013, Pernod asked us to help relaunch this most French of global spirits along with its new, limited edition bottle designed by Maison Kitsuné. The centrepiece of our programme was to recreate and… Read more

Some of our client projects
news and blogs

JULIET CAMERON JOINS US

A big welcome to Juliet Cameron, who has joined us as Director of Brand PR. Joining from Octopus Group’s consumer brand agency Union Street, which she headed up, Juliet takes responsibility for Launch’s brand offer, with clients ranging from BP to Zurich, to hotel group, glh. Her move was… Read more

September 16th, 2014 by

A trip to Ashridge Nurseries

As part of our involvement with The Royal British Legion’s latest national campaign, Centenary Gardens, I recently had the pleasure of visiting Ashridge Nurseries in Castle Cary, Somerset, to organise some photography and a spot of filming.  Plants and picturesque scenery provided the theme of the trip,  from overflowing pots… Read more

September 15th, 2014 by

Ampleforth on Songs of Praise

Sometimes PR can be a long game, which is why it was so gratifying to see Ampleforth on Songs of Praise last Sunday. This was an opportunity we set up months ago, a carefully orchestrated bit of media relations that involved negotiations with producers to ensure Ampleforth Abbey and… Read more

August 18th, 2014 by

What’s in a name?

PRWeek ed-in-chief Danny Rogers wrote this week of “The death of PR agencies – as we know them”. A controversial view, but Danny speaks from a position of authority. He was PRWeek ed for many years (and my boss when I worked there), and is editor-in-chief of Haymarket’s marketing… Read more

July 11th, 2014 by
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